"Multiple readings” is intellectual shopping

Mediated: How the Media Shapes Your World and the Way You Live in It, by Thomas de Zengotita

One of the points of de Zengotita's book is that we live in a media-saturated age, to such an extent that it is almost impossible for people to have "unmediated" experiences anymore. In other words, we are shut off from the real, and are surrounded by images and messages directed toward us, which facilitates both narcissism and solipsism: "Everything is firing message modules, straight for your gonads, your taste buds, your vanities, your fears." This is such a sharp change from previous generations, that we have failed to appreciate its effect on consciousness, on our very being. One of the effects is that the media present us with so many options of how to be, that we become detached from who we are.

de Zengotita makes a direct connection between our postmodern, mediated selves and academia, noting that one can well understand “why destabilizing fixed categories and opening up multiple readings” is “all the rage at the university.” He calls it “intellectual shopping,” that is, “perpetually entertaining options among undecidables, exercising them provisionally, in accordance with a context and the needs of the moment.... One may lease, as it were, a reading, but one never buys, for interpretations are bound to multiply, and no definitive documentation, no historical condition or authorial intent, will ever secure a settled meaning and resolve the play of language--any more than the purpose of soap or shoes can restrain the way commodities are packaged and marketed as representations of something or other, or the way you construct yourself over time by choosing among all these options--soap, shoes, health practices, readings, relationships, careers, whatever.”

Of course, the purpose of adolescence used to be to sort through the various possibilities of identity, and to eventually settle on one. But now, it seems that people become permanent “adultolescents,” identifying with one’s options rather than a real identity.

The problem is, in the postmodern world, reality is “ironized,” so that people are too detached and reflexive to make a commitment to it. Everything is placed in quotes, so to speak, so that sophisticated people no longer speak of patriotism but “patriotism,” not truth but “truth,” not identity but “identity.” Beginning especially with the 60’s generation, all of these and other categories were thrown so radically into question, that now they are no longer seen as quite real. I don’t want to suggest that I was unaffected by this. For example, I’m quite sure it was one of the reasons why I waited until relatively late in life to have children--children represent one of our last connections to the real--they are simply “given” in the same way that primordial nature is, thereby sharply limiting one's options. Children--especially very young children who have not yet been corrupted by mediated images of themselves--simply are. Furthermore, once you are a parent, that is it. One experiences the same thing to a certain extent in getting married, because that too forecloses the limitless choices ahead of us. But nowadays, even marriage has been destabilized by the nagging thought that there is someone else, somewhere, some other choice, who will better complete the self. There are so many choices that we are affected by "buyer’s remorse" in every single area of our being--relationships, religion, career, truth. Everything can be different than it is, and we are existentially haunted by that fact.

The postmodernists are half right about language, truth, identity and being. It is true that, in the past, we were naive about the infinite nature of language and about the diverse possibilities inherent in human existence. Where the postmodernists go wrong is in using this fact to throw out the possibility of Truth--that some interpretations and identities are truer than others. In other words, while past generations may have prematurely foreclosed the world by insisting on one particular truth, postmodernists foreclose the possibility of transcendent Truth by insisting on absolutizing the relative. Ironically, this is why progressives make progress impossible, because progress is measured by its approximation to transcendent Truth. Instead, they give us only "progress." posted by Gagdad Bob at 8:30 AM 9 comments